Post by account_disabled on Mar 6, 2024 12:07:41 GMT 8
Inbound marketing is an approach that combines creativity and experience and is based on data as sources of information necessary to develop a strategy that allows you to achieve (and exceed) company objectives. But with the large number of digital marketing strategies in circulation, how do you understand which ones can bring real value to the company? No fear! In this article, we'll show you the best ways to attract, engage and entertain prospects at every stage of the buyer's journey.
What is inbound marketing: the key concepts Germany Phone Number Before we talk in detail about the strategy, we want to make sure the basics are clear. First of all, what is inbound marketing? According to HubSpot's definition , inbound marketing is "a method that aims to increase company business by creating a lasting relationship with prospects and customers, giving them the opportunity to achieve their goals at every stage of the journey." This methodology can therefore be applied to each phase of the journey, using the flywheel model, which we talked about in this article and which we explored in depth in this video: Download the ebook The flywheel model is represented by a wheel: the energy that makes it turn is happy customers.
If marketing, sales and customer service work well and in synergy, the wheel turns faster, resulting in a greater number of customers and, therefore, business growth. b2b marketingLet's now see, in detail, what are the objectives to be achieved at each stage of the purchasing journey and the most effective methods to achieve them. Inbound marketing strategies to attract customers The attraction phase consists of bringing new visitors to the company website. You won't get anything from the inbound strategy if you don't get found by potential customers first. The tools available are: SEO optimization blog articles social media paid campaigns What's the secret to getting found online? Create valuable content that brings customers to your B2B site. The more people benefit from your content, the faster your company's online presence will grow. inbound marketing
What is inbound marketing: the key concepts Germany Phone Number Before we talk in detail about the strategy, we want to make sure the basics are clear. First of all, what is inbound marketing? According to HubSpot's definition , inbound marketing is "a method that aims to increase company business by creating a lasting relationship with prospects and customers, giving them the opportunity to achieve their goals at every stage of the journey." This methodology can therefore be applied to each phase of the journey, using the flywheel model, which we talked about in this article and which we explored in depth in this video: Download the ebook The flywheel model is represented by a wheel: the energy that makes it turn is happy customers.
If marketing, sales and customer service work well and in synergy, the wheel turns faster, resulting in a greater number of customers and, therefore, business growth. b2b marketingLet's now see, in detail, what are the objectives to be achieved at each stage of the purchasing journey and the most effective methods to achieve them. Inbound marketing strategies to attract customers The attraction phase consists of bringing new visitors to the company website. You won't get anything from the inbound strategy if you don't get found by potential customers first. The tools available are: SEO optimization blog articles social media paid campaigns What's the secret to getting found online? Create valuable content that brings customers to your B2B site. The more people benefit from your content, the faster your company's online presence will grow. inbound marketing